As you know, Anheuser-Busch has had a rough year. But that doesn’t mean all the beer companies under their employ have to have the same fate.
Enter 10 Barrel Brewing Company, formerly owned by the corporate beer giant.
In a news release on Monday, the smaller company announced its separation from Anheuser-Busch, thanks to being bought by Tilray Brands Inc., a Canadian cannabis and packaged goods company.
But this wasn’t just an announcement. It was a full-on celebration, complete with a banner tossed over their Oregon-based outdoor balcony, spraying foam into the air, and raising a freshly popped beer can.
The banner proclaimed, “Now with less Anheuser-Busch!”
Now, to be sure, there is more than one reason for the company to be glad to part ways with its former owner.
For starters, who wants to be tied to a company that completely sold out its customer base in favor of woke ideology and then even had executives say that those customers were somehow beneath them anyway?
Of course, it was those exact actions and words that led to Anheuser-Busch’s rough year. That once loyal customer base has essentially boycotted the company, in particular Bud Light, for most of the year, resulting in a massive loss of revenue.
Naturally, the corporate giant has been forced to sell off a number of its brands, such as 10 Barrel Brewery, as a result. In fact, Tilray bought five other beer brands at the same time they acquired the 10 Barrel.
Of course, there are other reasons for 10 Barrel Brewery to celebrate as well.
Now that a corporate giant does not own them, the company can return to its roots as a “craft and independent” brewery. This also means it is eligible to begin receiving “benefits and recognition” as such. It can also join local trade associations such as the Oregon Brewers Guild.
It’s a win-win for everyone but Anheuser-Busch.
